advertising campaign designed to provide a boost to small businesses during the busiest shopping time of the year.

The company launched its so-called “Good Ideas Shops” last week in Seattle, New York and Fort Worth, Texas, as part of a new U.S. With its own unique spin on e-commerce, small business, a physical storefront and digital marketing, Facebook is looking to attract passersby on Ballard Avenue Northwest and get them back to browsing - and shopping - on their phones. In the city that’s home to Amazon’s massive e-commerce operation, brick and mortar was seemingly doing just fine at getting people outside and offline.īut another tech giant has staked a presence in the neighborhood. In the heart of Seattle’s Ballard neighborhood on Sunday, the streets were busy with people visiting a variety of shops, bars and restaurants as well as the popular Farmers Market. Facebook’s “Good Ideas Shop” in Seattle’s Ballard neighborhood features displays and QR codes for a variety of small businesses.

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